:root{
  --bg:#ffffff; --tint:#f2f8fd; --panel:#ffffff; --ink:#0e1116; --soft:#39424e; --muted:#5f6a77;
  --blue:#4baee8; --blue-ink:#0d6db0; --blue-ink-hi:#0a5a92; --on-blue:#ffffff; --line:#dbe6ef; --line-strong:#8fa9bf;
  --focus:#0d6db0; --err:#b42318; --ok:#067647;
  --display:'Outfit', system-ui, -apple-system, 'Segoe UI', Roboto, Arial, sans-serif;
  --body:'Inter', system-ui, -apple-system, 'Segoe UI', Roboto, Arial, sans-serif;
  --r:14px; --shadow:0 1px 2px rgba(14,17,22,.06), 0 8px 28px rgba(14,17,22,.07);
}
@media (prefers-color-scheme: dark){
  :root:not([data-theme="light"]){ --bg:#0c0f14; --tint:#111720; --panel:#151b24; --ink:#f3f6f9; --soft:#c7cfd8; --muted:#919cab;
    --blue:#5bb8f0; --blue-ink:#5bb8f0; --blue-ink-hi:#86ccf5; --on-blue:#06121c; --line:#232c38; --line-strong:#33465a; --focus:#86ccf5; --err:#ffb4a8; --ok:#75e0a7;
    --shadow:0 1px 2px rgba(0,0,0,.4), 0 8px 28px rgba(0,0,0,.35); }
}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{margin:0;background:var(--bg);color:var(--soft);font-family:var(--body);font-size:18px;line-height:1.6}
img{max-width:100%;display:block}
a{color:var(--blue-ink)}
:focus-visible{outline:3px solid var(--focus);outline-offset:3px;border-radius:6px}
h1,h2,h3{font-family:var(--display);color:var(--ink);line-height:1.1;margin:0;font-weight:600;letter-spacing:-.015em;text-wrap:balance}
h2{font-size:clamp(30px,4.6vw,46px);margin-bottom:16px}
h3{font-size:22px;margin-bottom:8px;letter-spacing:-.005em}
p{margin:0 0 16px}
.wrap{max-width:1120px;margin:0 auto;padding:0 20px}
.narrow{max-width:740px}
section{padding:84px 0}
.eyebrow{font-family:var(--body);font-size:13px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--blue-ink);margin-bottom:14px}
.lede{font-size:clamp(19px,2.2vw,22px);color:var(--soft);max-width:640px}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;font-family:var(--body);font-weight:700;font-size:18px;text-decoration:none;
  background:var(--blue-ink);color:var(--on-blue);padding:17px 28px;border-radius:12px;border:2px solid var(--blue-ink);min-height:58px;cursor:pointer;transition:background .15s,border-color .15s}
.btn:hover{background:var(--blue-ink-hi);border-color:var(--blue-ink-hi)}
.btn.ghost{background:transparent;color:var(--blue-ink)}
.btn.ghost:hover{background:var(--tint)}
.btn[disabled]{opacity:.45;cursor:not-allowed}
.fine{font-size:15px;color:var(--muted)}
/* wordmark: the client's lockup. Outer letters in sky blue, the "ai" in ink. */
.wm{font-family:var(--display);font-weight:500;letter-spacing:-.01em;white-space:nowrap}
.wm-a{color:var(--blue)} .wm-b{color:var(--ink)}
.lockup{display:inline-flex;flex-direction:column;align-items:flex-start;text-decoration:none;line-height:1}
.lockup .wm{font-size:28px}
.lockup .desc{font-family:var(--display);font-weight:500;font-size:10.5px;letter-spacing:.42em;text-transform:uppercase;color:var(--blue);margin-top:5px;padding-left:2px}
/* top bar */
.top{display:flex;justify-content:space-between;align-items:center;gap:16px;padding-top:18px;padding-bottom:18px}
.top nav{display:flex;gap:22px;align-items:center}
.top nav a{font-size:15px;font-weight:600;color:var(--soft);text-decoration:none}
.top nav a:hover{color:var(--ink)}
.top nav a.btn{padding:11px 18px;min-height:46px;font-size:15px;color:var(--on-blue)}
.top nav a.btn:hover{color:var(--on-blue)}
@media (max-width:720px){.top nav a.hide-sm{display:none}}
/* hero */
.hero{display:grid;grid-template-columns:1.15fr .85fr;gap:56px;align-items:center;padding-top:56px;padding-bottom:92px}
.hero h1{font-size:clamp(42px,6.6vw,74px);margin-bottom:22px}
.hero h1 em{font-style:normal;color:var(--blue-ink)}
.ctas{display:flex;flex-wrap:wrap;gap:12px;margin-top:30px;align-items:center}
.hero .fine{margin-top:16px}
@media (max-width:900px){.hero{grid-template-columns:1fr;gap:40px;padding-top:28px;padding-bottom:64px}}
@media (max-width:560px){.ctas .btn{width:100%}}
/* the phone illustration */
.phone{background:var(--panel);border:1px solid var(--line);border-radius:28px;box-shadow:var(--shadow);padding:18px;max-width:390px;width:100%;justify-self:center}
.phone .bar{display:flex;justify-content:space-between;font-size:12px;color:var(--muted);padding:2px 6px 12px;font-weight:600}
.msg{border-radius:16px;padding:11px 14px;font-size:15px;line-height:1.45;margin:8px 0;max-width:86%}
.msg.in{background:var(--tint);color:var(--ink);border:1px solid var(--line)}
.msg.out{background:var(--blue-ink);color:var(--on-blue);margin-left:auto}
.msg small{display:block;font-size:11px;opacity:.7;margin-top:4px}
.chip{display:flex;gap:10px;align-items:center;border:1px solid var(--line-strong);border-radius:14px;padding:12px 14px;margin-top:12px;font-size:14px;color:var(--ink);background:var(--bg)}
.chip .dot{width:10px;height:10px;border-radius:50%;background:var(--ok);flex:none}
.phone .cap{font-size:12px;color:var(--muted);text-align:center;margin:12px 0 0}
/* tinted bands */
.tint{background:var(--tint);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
/* pains */
.grid3{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:36px}
.grid2{display:grid;grid-template-columns:repeat(2,1fr);gap:20px;margin-top:36px}
@media (max-width:900px){.grid3,.grid2{grid-template-columns:1fr}}
.card{background:var(--panel);border:1px solid var(--line);border-radius:var(--r);padding:26px;box-shadow:var(--shadow)}
.card p{margin:0;font-size:17px}
.card .ic{width:44px;height:44px;border-radius:12px;background:var(--tint);border:1px solid var(--line);display:grid;place-items:center;margin-bottom:16px;color:var(--blue-ink)}
.card .ic svg{width:24px;height:24px}
/* "AI" in headlines: IBM Plex's serifed capital I, so it never reads as "Al" */
.ai{font-family:'IBM Plex Sans','Inter',sans-serif;font-weight:inherit;letter-spacing:.01em}
h1 .ai,h2 .ai,h3 .ai,.big .ai{font-weight:600}
/* steps */
.steps{counter-reset:s;display:grid;grid-template-columns:repeat(4,1fr);gap:20px;margin-top:40px}
@media (max-width:900px){.steps{grid-template-columns:1fr 1fr}} @media (max-width:560px){.steps{grid-template-columns:1fr}}
.step{border-top:3px solid var(--blue);padding-top:18px}
.step::before{counter-increment:s;content:counter(s);font-family:var(--display);font-weight:600;font-size:22px;color:var(--blue-ink);display:block;margin-bottom:8px}
.step p{font-size:16.5px;margin:0}
/* is / isn't */
.isnt{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:32px}
@media (max-width:760px){.isnt{grid-template-columns:1fr}}
.isnt ul{list-style:none;margin:0;padding:0}
.isnt li{padding:12px 0 12px 34px;position:relative;border-bottom:1px solid var(--line);font-size:17px;color:var(--ink)}
.isnt li:last-child{border-bottom:0}
.isnt li::before{position:absolute;left:0;top:11px;width:22px;height:22px;border-radius:50%;display:grid;place-items:center;font-size:13px;font-weight:700}
.isnt .yes li::before{content:"✓";background:var(--blue-ink);color:var(--on-blue)}
.isnt .no li::before{content:"✕";background:var(--line);color:var(--muted)}
.isnt .no li{color:var(--muted)}
/* founder */
.founder{display:grid;grid-template-columns:260px 1fr;gap:48px;align-items:center}
.founder img{border-radius:20px;aspect-ratio:4/5;object-fit:cover;width:100%;height:auto;box-shadow:var(--shadow)}
@media (max-width:820px){.founder{grid-template-columns:1fr;gap:28px}.founder img{max-width:280px}}
.founder blockquote{margin:22px 0 0;padding:0 0 0 18px;border-left:3px solid var(--blue);font-family:var(--display);font-size:22px;color:var(--ink);line-height:1.35}
/* final */
.final{text-align:center}
.final .lede{margin:0 auto}
.final .ctas{justify-content:center}
footer{border-top:1px solid var(--line);padding:30px 0 44px;font-size:14px;color:var(--muted)}
footer .wrap{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;align-items:center}
.preview-flag{display:block;width:100%;text-align:center;background:#111;color:#fff;font:600 12px/1 var(--body);padding:8px 10px;letter-spacing:.08em;text-transform:uppercase}
p,li,.opt{text-wrap:pretty}
@media (prefers-reduced-motion: reduce){html{scroll-behavior:auto}.btn{transition:none}}

/* services page */
.hero-svc{padding-top:56px;padding-bottom:40px}
.hero-svc h1{font-size:clamp(36px,6vw,60px);margin-bottom:16px}
.legend{list-style:none;padding:0;margin:20px 0 0;display:grid;gap:10px;font-size:16px}
.legend li{display:flex;gap:10px;align-items:center;flex-wrap:wrap}
.tag{display:inline-block;font-size:12px;font-weight:700;letter-spacing:.04em;padding:4px 10px;border-radius:999px;white-space:nowrap;border:1px solid}
.tag.ready{color:var(--ok);border-color:var(--ok)}
.tag.custom{color:var(--blue-ink);border-color:var(--blue-ink)}
.svc-top{display:flex;justify-content:space-between;gap:12px;align-items:flex-start}
.svc-top h3{margin:0}
.svc .aka{font-size:14px;color:var(--muted);margin:8px 0 14px}
.svc .aka b{color:var(--ink);font-weight:600}
.svc p{margin-bottom:14px}
.svc dl{margin:0;border-top:1px solid var(--line);padding-top:14px}
.svc dt{font-size:12px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--blue-ink);margin-top:10px}
.svc dt:first-child{margin-top:0}
.svc dd{margin:4px 0 0;font-size:16px}
.svc-grid{grid-template-columns:repeat(auto-fit,minmax(300px,1fr))}